Shimza is hard at work this year as Ballantine’s has recently announced this talented house music producer/ dj as the new face of their There’s No Wrong Way Campaign. The partnership details with Ballantine’s were unveiled at The Hang Awt, Shimza’s entertainment established based in his Tembisa, Johannesburg, South Africa.
“This partnership with Ballantine’s is a great fit for me and what I stand for as a brand. “This partnership should be about investing in the next generation and giving them the confidence to stay true to themselves because There’s No Wrong Way when you are authentic.” – Shimza
An exciting partnership, an authentic and fitting brand for me, can’t wait to do some cool stuff with @ballantinessa focussing on development of other artists and creating great experiences 😊❤️🙏🏾 #TheresNoWrongWay #BallantinesxShimza #StayTrue pic.twitter.com/eOST6O3Ara
— SHIMZA (@Shimza01) November 12, 2020
The partnership will be effective in the following months and will also see Shimza featuring in a Ballantine’s television commercial and Ballantine’s will also provide a long-term investment in Shimza’s activities as the musician also raises funds through his Shimuzic Foundation.
“We are thrilled to be able to partner with an artist as forward-thinking and philanthropic as Shimza, we have a long history of supporting South African artists who are passionate about the music they make and are proud of who they are and where they come from. Shimza fits this mould perfectly.” – Keval Ramra (Ballantine’s Senior Brand Manager)
The wait is over bafwethu! We’re proud to announce our new partnership with @Shimza01! Shimza embodies our belief that there truly is No Wrong Way to live when you #StayTrue to who you are. Stay tuned for more to come, kusazoba mnandi! 🔥 #TheresNoWrongWay #BallantinesxShimza pic.twitter.com/E8mgw4Lhqa
— BallantinesSA (@BallantinesSA) November 12, 2020
Shimza joins other local artists who have previously worked on marketing campaigns with Ballantine’s, including Black Coffee, Black Motion. The partnership adds to Shimza’s impressive list of achievements in 2020. Earlier this year, Shimza was announced as Tomorrowland electronic music festival headliner, but unfortunately the event had to be cancelled due to the COVID-19 pandemic. Shimza’s , Lockdown House Party which was televised every weekend on Channel O. This year, Shimza also made history by hosted his One Man Show on the historic Robben Island and the union Union Building on Youth Day.